Home › The Power behind the Design
Active Backgrounds T-shirts are specifically designed with the same philosophy that advertisers use when creating roadside billboards. Advertisers know you won't read or retain an entire billboard message as you drive by in your car, but it is written and laid out in such a way that part of it finds its way into your subconscious and affects the next time you take a particular action.
For example: REMEMBER is written boldly across the chest. This HOOKS the brain into getting ready to remember something. Then the eye is drawn down to the slogan.
REMEMBER
SEEK to LOVE that which seems unlovable.
Because it is written using this powerful advertising philosophy, at a glance the brain may only pick up on the words REMEMBER SEEK LOVE. There is no better advice this is exactly why we are here.